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Worldwide MINI Sales Down for March

MINI sales continue to be determined by the limited supply. Because of the rebuilding measures required to expand annual capacity to around 240,000 units in the medium term, as already communicated, production in the Oxford plant in the UK was interrupted between the middle of December 2005 and the middle of January 2006.

The MINI product mix continues to be of a very high quality: In the three months to the end of March, the basic model, the MINI One, was chosen by 15,147 customers (30%), and 20,155 (41%) went for the MINI Cooper. Almost one in three buyers (14,217/29%) chose the top-of-the-range model, the MINI Cooper S. This means that the average selling price for a MINI has risen further to now over € 21,000.

Because of the delivery bottlenecks caused by the interrupted production in the MINI plant, sales still fell slightly in March 2006 by 1.7% to 21,760 automobiles (previous year: 22,133). For the year to March 2006, 49,519 MINI were delivered to customers (previous year: 52,698/-6.0%).

Written By: Gabe
M7 Tuning

11 Comments

Adrian Amos Apr 8th, 2006 Link

Double Post!

LTZMTOR Apr 8th, 2006 Link

Wow, a parallel universe.

senergy Apr 8th, 2006 Link

I’m skeptical on reported cause (production bottlenecks) & effect (lower sales) here. My MCS was exactly 2 weeks from order (3/18) to awaiting transport, and the dealerships in my region had healthy inventories.

O(=^=)O Capn Apr 8th, 2006 Link

Guys, you don’t get it, that’s just MINI’s way of saying that it was 3.4% down not 1.7%. If you post it twice, you can cut the number in half as well. ;)

Josh Apr 8th, 2006 Link

I wonder how the release of the new GTI is related? VW sold a record number of GTI’s and cars in general in March.

Siddhartha Apr 8th, 2006 Link

Well, considering that the formally impressive MINI ads and billboards are now touting the GTI, it’s understandable. That lady has some great ideas.

ryGuyMCS Apr 9th, 2006 Link

I know locally, Cincinnati MINI has had a surplus of vehicles for a few weeks now. At one point I drove past and they had at least 20 cars without “sold” signs in them, and I’ve gotten a few emails marketing emails from them with similar info…

NSS Apr 9th, 2006 Link

Cars on the ground and order time - as most of you know - depends a lot on where you are. I live in CA, and just got my MCS yesterday after a 14 week wait. And the dealers in the Bay Area have very few cars on the ground. In fact, 2 of the 4 have none.

Two people offered to pay more than MSRP for mine while the MA was showing me the car and how everything works.

O(=^=)O Capn Apr 9th, 2006 Link

Senergy, where are you in Seattle there is a 12 month wait for an S and in Oregon a 8 month wait, I checked yesterday.

O(=^=)O Capn Apr 10th, 2006 Link

That should read ” Senergy, where are you? In Seattle…”

senergy Apr 10th, 2006 Link

Wow, I had no idea. I’m in the Philly area, but am a huge fan of the West Coast from the Bay Area up to the San Juan Islands. I guess with MINI distribution, I have something to be thankful for.

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Performance Accessories:
R56 JCW Engine Kit
R56 JCW Suspension (Long-Term)
R56 JCW Suspension (Track)
R56 JCW Suspension (Street)
R53 Craven Speed Short Shifter
R53 M7 Understrut System
Kumho Ecsta SPT Tires
R53 M7 Strut Tower Plates
R53 JCW Alcantara Wheel
R53 JCW Brake Kit
R53 Webb 15% Pulley
R53 Helix MCSa 15% Pulley
R53 H-Sport 19mm Sway Bar
R53 MCS Supersprint Exhaust
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R53 JCW Cold Air Intake
Reader Rev.: R53 JCW Brakes
R50 Supersprint Exhaust
R50 Remus Exhaust
R50 Promini Intake
R50 Remus Dual Exhaust
Schroth Harness System
R50 CVT Steering Wheel Paddles

Exterior Accessories:
Miniature's Receiver Hitch
OEM White Tail Lights

Lifestyle Accessories:
MINI_Motion Watch
MINI_Motion Driving Shoe

Audio:
MINI Digital SoundModul
ICE-Link Plus iPod Adapter
Official BMW/iPod adapter
ICE-Link iPod Adapter
Kenwood iPod Interface
Alpine iPod Interface
Harman Kardon Stereo

Interior Accessories:
JCW Alcantara Steering Wheel JCW Leather Dash
MCAW Auto Up Circuit
MINI Rear Camera
MINI Rear Saddle (official)
MINI Rear Cargo Storage Case
Official MINI Rear Saddle Bag
2004 MINI Armrest Reviewed
Mymini Knee Pad
MINI Bluetooth Kit
MINI Video Input
Aftermarket Bluetooth Integration
Ian Cull Auto-up Circuit
Universal Mobile Phone Holder

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MINI Model Number Cheat Sheet:

1st Gen MINI
R50: One & MC Coupe
R52: All 1st Gen MINI Convt.
R53: MCS Coupe
2nd Gen MINI
R55: Clubman
R56: One/MC/MCS Coupe
R57: One/MC/MCS Convt.
R60: MINI SUV