MINI USA’s Electronic Billboards

ANTSMINI Dec 30th, 2006 Link

Havent seen any here in New York City yet, but I did see one that read “Its embarassing when your garage doesnt fit anymore.”

GSKChicago Dec 30th, 2006 Link

I saw one the other day - off 294 as reported. I was too busy getting annoyed at the never ending construction that I didn’t pay too much attention to it until afterwards.

I used to have a client that owned a Billboard company (until they sold it a few months ago for a gazillion dollars) and electronic billboards are definitely going to become more prevelant as well as even customizable (i.e.: targeted) utilizing wi-fi, bluetooth, etc.

As usual, MINI is staying on the bleeding edge.

I don’t know that I’ll be driving up that way in the next few days, but if I do, I will attempt to get a photo. However, I assume other readers will get to it first and undoubtedly will be much better photographers than I.

Have a HAPPY NEW YEAR ALL!

G.

Aurel Dec 30th, 2006 Link

There is on on 10th Avenue in NYC by the entrance of the Lincoln Tunnel … saw it last week … and the message does change … looks like the regular billboard with the text changing.

The NYC MINI contingent is having our 3rd annual New Year’s Eve Eve run tonight through Times Square … so I will try to get a pic off.

lavardera Dec 30th, 2006 Link

My daughter spotted one yesterday - I missed it, eyes on the road…

Near Philadelphia, on I95 just north of the airport, saw it heading north.

drew Dec 30th, 2006 Link

hey aurel - would love to join your nyc mini gang - shoot me an email!

cheers - drew

Confused Dec 30th, 2006 Link

I don’t get why this is MotoringFile “newsworthy.”

Crzy Eye'd Killa Dec 30th, 2006 Link

Maybe owners will be given a special keychain to allow them to post messeges on these billboards? I dont know, like their minis name or something.

Gabe Dec 30th, 2006 Link

Near Philadelphia, on I95 just north of the airport, saw it heading north.

FYI - The one in Philly is actually not an LED board like the rest - just a regular one.

bluzeke Dec 30th, 2006 Link

FYI - The one in Philly is actually not an LED board like the rest - just a regular one.

. . . ain’t nuttin’ get by d’Gabe! ;-)

lavardera Dec 30th, 2006 Link

Oh - that’s what I get for watching the road

Siddhartha Dec 30th, 2006 Link

There’s a morphing LED one on the east side entry to the San Francisco Bay Bridge. Limp and ineffective I call it. I prefer bulldog shiffing tailpipes. I guess I’m old school.

Tony K Dec 31st, 2006 Link

Rumor has it that in the future the signs will be able to identify a passing MINI and display a message saying hello to the owner and/or the car.

Gabe Dec 31st, 2006 Link

I don’t get why this is MotoringFile “newsworthy.”

You will.

James Jan 1st, 2007 Link

!(http://www.forgotten-ny.com/SUBWAYS/newhighline/09.10%2630.jpg)

Roger Jan 2nd, 2007 Link

There is one of these new billboard in Miami. It is visible from the southbound lane of SR-826 (The Palmetto) between NW 58 and NW 25 St. Its on the right side.

Thameth Jan 4th, 2007 Link

Roger, I drive past that same billboard every morning on the way to work. I’ll see if one day i can stop and shoot a bunch of shots of it. It seems to change its saying about every 5 minutes or so.

Roger Jan 10th, 2007 Link

I just received an email from MINI USA inviting me to join a pilot called the “Motorby” program. In short, you fill out a profile, are sent a key fob, and every time you drive in front of the billboard, you are give a unique, customized message. I, of course, instantly signed up and should be receiving my key fob in two to three weeks.

MotoringFile » Archive » MINI USA’s Motorboards Jan 10th, 2007 Link

[...] With a healthy dose of creativity and a sprinkling of convergence, MINI USA has launched it’s latest advertising campaign aimed at MINI owners. Earlier today MINI USA sent emails to select owners asking them to join the beta version of a new program called Motorboards. These new interactive billboards are the same digital billboards we pointed out a few weeks back and are currently located around Chicago, New York, Miami and San Francisco. Unfortunately at that time we couldn’t go into details as to why they were going to be cool. Now we can. [...]

StarLord Jan 11th, 2007 Link

Heya Gabe, there’s one near my work here in San Francisco. The message changes every few minutes, they are mostly the little taglines you saw on the website (while flash is loading the next page) but yeah, there’s a slew of cheeky motoring phrases. I was sitting outside with my co-workers at lunch, and we were reading them. Someone suggested setting up a webcam to capture all of the phrases.. so, yeh I’m getting one of the Motorboard key fobs. Soon as I do I will send you pics, etc for WRR, ok?

MotoringFile » Archive » MINI USA’s Motorby Keyfobs Arrive Apr 4th, 2007 Link

[...] join the “pilot” version of a new program called Motorby. The program features the same interactive digital billboards we pointed out a few weeks back and are currently located around Chicago, New York, Miami and San [...]

MotoringFile » Archive » MINI USA’s Motorby Pilot Program Dec 28th, 2007 Link

[...] back and are currently located around Chicago, New York, Miami and San Francisco. Unfortunately at that time we couldn’t go into details as to why they were going to be cool. Now we [...]