2008 MINI Clubman Featured Color Revealed

iNomis in VA Jan 8th, 2007 Link

I heard yesterday on Autoline Detroit TV that brown is a big color for cars this year. Hope MINI isn’t late with the trend…

James Jan 8th, 2007 Link

Geez… and my son, just this morning, told me that he wanted the next mini cooper to be blue…

Rich Hall Jan 8th, 2007 Link

I’m scared… I always think of MINI as number one not number two! ;)

DB Jan 8th, 2007 Link

I think I would need to see it in person.

With a white roof would it look like hot chocolate with marshmellows on top?

Also thinking that brown wouldn’t be the best choice, seeing how well the other new ‘brown’ item is doing.

Ashley Jan 8th, 2007 Link

I dunno about this… i’m afraid it’s gonna remind me of my parents brown Ford station wagon from the early 80’s. :D

FrankInMiami Jan 8th, 2007 Link

Damn, I would have to see that in person too. I would hate to be driving around in the “3 Musketeers” edition.

drew Jan 8th, 2007 Link

just pray MINI is still slick enough to actually offer wood side panels!

O(=^=)O Capn Jan 8th, 2007 Link

I vote for russett brown (From Gabe’s link)

kelly Jan 8th, 2007 Link

hot coffee

Neil Jan 8th, 2007 Link

This is kinda funny. Everyone complains about MINI only using boring BMW-like colors, and then they go and take a risk and everyone just shrugs.

Dave Jan 8th, 2007 Link

I seem to recall someone starting a campaign for Non-Metallic Brown (NMB) back in August.

That someone even went so far as to mock this image up

 

More evidence that MINI reads MotoringFile. ;)

agranger Jan 8th, 2007 Link

That mock-up isn’t bad. The greys on the car need to become more chrome-ish, but not bad overall.

I also like the way the silver roof bleeds down the hatch… nice 2-tone effect.

Bill Lawrence Jan 8th, 2007 Link

If it was a metallic brown, I would probably complain, but a non-metallic might be pretty cool, especially with a white roof. The Clubman is likely to be my next car, so I am looking forward to seeing it.

Way to go MINI in going somewhat quirky in this color choice. If they can get rid of more hearse-like metallic colors, they will be on the right track.

The more I think about it, the more I can’t wait to see it!

FrankInMiami Jan 8th, 2007 Link

That brown mockup with the silver roof looks slick!

Hey, if we don’t have to part with another $400+ for metallic paint, the better. I am liking this chocololatey option more and more.

It reminds me of Velvet Red Metallic, but without the metal flakes and the added charge. Nice!

RudyT Jan 8th, 2007 Link

Hmmm… What can brown do for you? :-)

John Jan 8th, 2007 Link

Yup, sweet UPS Mini, right down to the silver roof.

PaulGraz Jan 8th, 2007 Link

I was thinking UPS truck too - sorry, brown doesn’t do it for me. But I give them credit for trying something different!

ANTSMINI Jan 8th, 2007 Link

Nothing like gettin smoked by a MINI turd on the highway. Brown…no thanks.

vin. Jan 8th, 2007 Link

Zune.

FrankInMiami Jan 8th, 2007 Link

My turd is faster than yours. :)

Mini2Go Jan 8th, 2007 Link

Yes, many people were complaining about MINI using boring, bland, BMW-like colors. Many people also requested more Non-metallic colors. However, we were also calling for bright, vibrant colors (obviously excepting the NMB campaign).

While this may be a departure from BMW-like and may indeed be “risky” it certainly is not bright or vibrant.

I don’t have particularly high hopes, yet I will reserve judgment until I see it in the flesh. One can only hope that it will look as delicious as a hot cocoa with marshmallows!

Nathaniel Salzman Jan 8th, 2007 Link

The way I hear it, brown is the new…uh…brown.

Craig Jan 8th, 2007 Link

Just as long as its exhaust doesn’t make the “brown note.”

I’d love to have been a fly on the wall at the meeting where they came up with this idea!

Vanwall Jan 8th, 2007 Link

“Brown shoes…don’t make it!” Zappa was right. I was hoping for a non-metallic Turquoise, m’self.

BCNU,

Rob

Mark Smith Jan 8th, 2007 Link

Is it “Traveller” or “Clubman?” Can someone answer this for me. It’s driving me nuts not knowing what the hell the name is going to be! I want and vote for Traveller because it really fits what the vehicle will be used for. “Clubman” reminds me of “Tradesman” used on Dodge FUll Size Vans from the 70’s. It really doesn’t fit in my opinion at all. Go brown. “Life is like a box of chocolcates” in the eternal words of Forrest Gump!

Shamus Jan 8th, 2007 Link

I could really dig a nice dark chocolate color bordering on black, roof and all, but any form of light milk chocolate brown…uggh! Too UPS.

eager2own Jan 8th, 2007 Link

Mark,
it’s Clubman. Unfortuantely, many magazine writers are addding to the confussion because they still incorrectly refer to it as the Traveller (a name that had to be dropped for trademark reasons).

Has it all gone quiet on the traveller? - MINI2 Jan 8th, 2007 Link

[...] The 2008 MINI Clubman will have an exclusive color called Hot Chocolate … Attached Thumbnails   [...]

Steve Jan 8th, 2007 Link

Hmmm. Brown with wood siding?? Maybe. But not for me I avoid brown like the plague.

Pete Jan 8th, 2007 Link

Rolling kaka…just like BMW in the late 70’s-early 80’s. I’ll take mine in any other colour, thank you.

DB Jan 8th, 2007 Link

It reminds me of Velvet Red Metallic, but without the metal flakes and the added charge. Nice!

I always thought the VR looked more red or purple than brown. For example:

gokartride Jan 8th, 2007 Link

Sounds like it’ll be pretty cool color for the Clubman.

mike Jan 8th, 2007 Link

forgive me if this has been posted somewhere before (i can’t find it)…

does anyone know how much longer the clubman is going to be than the first gen coupe?

Gabe Jan 8th, 2007 Link

does anyone know how much longer the clubman is going to be than the first gen coupe?

Your answer lies within: MINI’s Future Models Revealed

ChrisW Jan 8th, 2007 Link

Brown is a horrible color for an automobile. Always has been, always will be.

TWISTYBITZ Jan 8th, 2007 Link

VR…. hum it looks nice in that pic and it looked nice up close but that was about it. I personally would never buy a brown car, but to each his own.
MINI’s colour choices have sucked the last two years, IMHO.

I’m thinking…. Leu Brown. Thumbs Down!

RedSpider Jan 8th, 2007 Link

It’s back to the 70’s when shag carpeting and brown cars were “in”
Remember all the metallic chocolate Japanese imports? IT seems to be a color that looks good on the showroom floor, but dates a car after it has been out a while.

lavardera Jan 8th, 2007 Link

I remember many chocolate brown Rabbits from the late 70s

05DSMCS Jan 8th, 2007 Link

No, MINI, GREEEEEEN!!!! Not Brown……GREEEEEEENNNN!!!! Sheesh, you’re so cruel.

johnsocal Jan 8th, 2007 Link

‘Avocado Green’ would be better, but I guess I’ll wait for the new MINI Clubman slogan “What can BROWN do for you” :)

Chrissy Jan 9th, 2007 Link

It’s either gonna look really good or really bad. I second the “avocado green” colour… Something a little bit more olive-y than the silk green. So many people love silk green and I can see a colour in the greenish/mint family working really well on the Clubman…

M. Dillon Jan 9th, 2007 Link

…actually,I think that might be a great color. A few years ago,Hersheys’ Candy Bar Company had a contest,in which a few candy bars had the word,”WINNER”,imprinted into the bar(instead of,”Hersheys’”). The finer of said bar could trade it in for a MINI Cooper,that was painted,in a custom,”Hershey Brown”,color.

…if that color is going to be the color for,”Hot Chocolate”;then,that Clubman is going to be one hot-looking ride.

Bud Jan 9th, 2007 Link

Perhaps a Hershey Hybrid and/or a Starbucks MINI Moca Latte are in the pipeline? It should be noted that “chocolate” appears to be a prominent theme at CES this year, but unfortunately I did not see any MINIs on display in the auto audio North Hall. Next year I am hopeful that they will reappear along with ASIMO the magnificent Honda engineered humanoid robot. This android is truly amazing!

Fireball Tim! Jan 9th, 2007 Link

Did someone say Chocolate?

Will the Clubman be lickable? Ok, don’t ansfer that…

May just have to do a rendo on this one… he he..

Seth L Jan 9th, 2007 Link

I like the sound of this, that Clove Brown in the minicolours link is pretty nifty.

Mark Smith Jan 9th, 2007 Link

I like the vehicle but the name Clubman just is terrible. I likey the color though.

Le chocolat de Hershey : Une marque populaire de chocolat | Jan 17th, 2007 Link

[...] MotoringFile » Archive » 2008 MINI Clubman Featured Color Revealedthat will surely prove more divisive and a bit more brown. Enter Hot Chocolate . Hot Chocolate. the years but we re told none is really indicative of what we ll see with Hot Chocolate. We hope. a nice dark chocolate color bordering on black, roof and all, but any form of light milk chocolate. were Remember all the metallic chocolate Japanese imports? IT seems to be a color that looks good. on the Clubman actually,I think that might be a great color. A few years ago,Hersheys Candy Bar Company [...]

MotoringFile » Archive » MINI Clubman Debut Date Set Jan 23rd, 2007 Link

[...] And while you can expect to see lots of Hot Chocolate Clubmans in the press pics (the featured color for the R55), expect MINI to show off at least one other R55 exlusive color. Currently under consideration are Java Grey (metallic) and Sand Glow (metallic). We’re told nothing has been finalized yet but we should hear more about exterior and interior colors in the coming months. [...]

MQuin Apr 19th, 2007 Link

That color combo is clean… I love it!

Richard Luros Sep 17th, 2007 Link

BMW will step out of it’s typical safe color palette.

And, hopefully, into “its” typical safe color palette.

In any event, I look forward to seeing a picture of the new color.