Hammer & Coop: The Trailer

Garth Feb 2nd, 2007 Link

Uhhh yeah… looks more like someone at MINUSA’s marketing department stayed up one too many nights watching bad 70’s cop shows…

Pipe Feb 2nd, 2007 Link

Sure it’s a movie and not just an ad to generate more of a buzz for the launch?

there are some key pieces missing from the trailer if it is a real movie…

eto Feb 2nd, 2007 Link

Umm… that is definitely the car and truck from the MINI ad that was found filming. Definitely looks like some viral stuff for the R56.

drew Feb 2nd, 2007 Link

its obviously an ad campaign - not a real movie! looks like a webisode type of thing..very clever.

Mark Vogler Feb 2nd, 2007 Link

Domain Name: HAMMERANDCOOP.COM
Registrar: MELBOURNE IT, LTD. D/B/A INTERNET NAMES WORLDWIDE
Whois Server: whois.melbourneit.com
Referral URL: http://www.melbourneit.com
Name Server: NS.DOMAINNETWORK.SE
Name Server: NS2.DOMAINNETWORK.SE
Status: clientTransferProhibited
Status: clientDeleteProhibited
Updated Date: 21-oct-2006
Creation Date: 25-jul-2006
Expiration Date: 25-jul-2007

someone-somewhere Feb 2nd, 2007 Link

I think that was the point eto… they wanted you to think that was a commercial.

O(=^=)O Capn Feb 2nd, 2007 Link

Yeah, you guys beat me to it. I agree, this is just viral. I was trying to link the video to it but my work doesn’t allow streaming video here, so just do a search for Video Friday at the top someone and there is a video of this on here somewhere.

Mike Feb 2nd, 2007 Link

hehe, the website has the typically mini layout with bold colored frames :-)

if you look very detailed into the trailer, you can see that they had R53 for the stunts.

VMMVMMM Feb 2nd, 2007 Link

Obviously this is an ad. The R56 debuts in the US on February 17th. How fun!

Paul Feb 2nd, 2007 Link

Very Ben Stiller-esq. Funny stuff!

Josh Wardell Feb 2nd, 2007 Link

If you remember we saw the filming of this here on motoringfile:
http://motoringfile.com/2006/11/13/mini-usa-r56-commercial-sneak-peak/

(I only now just realized MF was forced to pull it! Boo.)

Jon Feb 2nd, 2007 Link

thats a pretty good ad, “you hurt my feelings”

fdavid Feb 2nd, 2007 Link

Good to know it only a promo! That is the only thing I personally dislike about MINI’s…the “funny cheesy” factor that get embedded to them.

dickdavid Feb 2nd, 2007 Link

Umm… that is definitely the car and truck from the MINI ad that was found filming. Definitely looks like some viral stuff for the R56.

That’s exactly what I was thinking.

jordan Feb 2nd, 2007 Link

lets kick some asphalt look like a great campaign better than counterfeit mini

eto Feb 2nd, 2007 Link

So if there is a short movie available for purchase on 2/17/07, who will buy it? :)

jordan Feb 2nd, 2007 Link

anyone know the part number for the lightning bolts? only kidding but would be cool if available

Mike Feb 2nd, 2007 Link

Holy Beef Stroganoff, I hope they actually turn this into a movie. (I know they most likely will not) It’d be the funniest thing ever.

WingNut Feb 2nd, 2007 Link

What past is the MINI trying to run from?
Who still wears tighty-whiteys?
How do I find that car wash?
Are ninjas allowed to drive pick-ups?

Stay tuned… it’s a MINI adventure

(see what I did there)

mike Feb 2nd, 2007 Link

could 2/17/07 be the launch date down under?

chipgrafx Feb 2nd, 2007 Link

It appears that it may be a webisode series. This is based on 2 things… There is no mention of “Coming to theaters February 17th” and I found this guy Christopher Faizi’s Myspace page where he lists “1/07 :: be on the lookout for the webisode series called ‘hammer and coop’. i did the music for the trailer with tree adams. good stuff.” under a ‘Recent News’ heading.

I also know that some people may have caught some of the filming of this on the personal camera in the LA area.

I’m going with a viral marketing campaign ultimately back by MINI in some way.

chipgrafx Feb 2nd, 2007 Link

Actually, the whois info never mentions anything about Australia. The name of the registrar is MELBOURNE IT, LTD. D/B/A INTERNET NAMES WORLDWIDE but they are located in London. See the complete whois info here.

I think this is nothing more than viral web marketing from MINI. And I think there will be no movie (there is no mention of coming to theaters soon and none of the usual info provided at the end of the trailer. Scan this , you will see the sentence “1/07 :: be on the lookout for the webisode series called ‘hammer and coop’. i did the music for the trailer with tree adams. good stuff.”

chipgrafx Feb 2nd, 2007 Link

Messed up the link to the Myspace page. It should go here. Maybe someone can fix this, please?

Vanwall Feb 2nd, 2007 Link

“MINI NINNIES - FINI” There, a Variety 3-worder. It works great if you have Clive Owens and a world-class director, but a blurry film school project is oscar material if this is any indication of the “high-concept” that’s floating around the porcelain fixtures of the MINI ad world. This is the kind of viral marketing that calls for vector control extermination. Not original enough, not clever enough, and not good enough for MINI, IMHO. I’ll bet it cost 200 times as much as “Blood, Guts, Bullets and Octane”, or the original “El Mariachi”, full-length ‘B’ movies with an actual plot and better visuals. Too bad, there was nice opportunity to make a MINI movie with class, humour, and looks, kinda like the MINI itself, but they threw it under a bus on the way to the backlot. I’m very disappointed.

  BCNU,

Rob in Dago

Brian Feb 2nd, 2007 Link

Also note, 2/17/07 is a Saturday, not a day that movies are released.

Pedro Feb 2nd, 2007 Link

Too bad this will not be areal movie - I think it would be AWESOME!!!! Great find!! By the way - youtube video is set to private so we can’t see it unless you go to the main site…

MOTORING FUN - MINI Cooper Chat & Blog » Blog Archive » Hammer and Coop Trailer Feb 2nd, 2007 Link

[...] [ HammerandCoop.com ] [ Hammer and Coop @ MotoringFile.com ] [...]

GZ Feb 2nd, 2007 Link

The car looks great! I wonder if red viper stripes will be available to match the interior accents.

Sean Feb 2nd, 2007 Link

I am curious to know why the 07 MINI he is driving sounds like it has supercharger whine. Listen to it. Its just past half-way through the clip…just before the BIKINI-clad hottie washing the MINI. Sure sounds like a supercharger.

Jon Feb 2nd, 2007 Link

Wow, this movie is so top secret, even IMDB.com has nothing on it. I can’t wait !

Nathaniel Salzman Feb 2nd, 2007 Link

Definitely viral, but I actually really like this one. It’s obviously aimed at the generation of guys who loved Knight Rider back in the day (of which I am an enthusiastic member - loved that show). It’s got enough production value to be worth watching, but doesn’t take itself too seriously. And best of all, as is always my demand for good advertising, it’s about the product - the performance and personality of the MINI. And giving a MINI not just aesthetic personality, but actual (ala Knight Rider) personality. Furthermore, the Knight Rider allusion lends some super hero street cred to our favorite little car. I can’t wait to see the rest of the series. Go BSSP!

Matt Feb 2nd, 2007 Link

Speaking of movies, how come nobody talked about the red mini that Cameron Diaz drove in the movie, “The Holiday?”

Pedro Feb 2nd, 2007 Link

If you look at the video with 18 seconds left, I think that is the scene from that video shot by someone a few months ago that MINI USA made Gabe take down..

Pedro Feb 2nd, 2007 Link

Correction BSSP made him take down…

BeOSKid Feb 2nd, 2007 Link

sounds like a marketing ploy to me. i was invited to a MINI 2.0 launch at Global Imports in Atlanta on Wed Feb 21st. maybe??? we’ll see.

Kevin Minghella Feb 2nd, 2007 Link

Simply amazing! The advertising we had seen with Crispin Porter & Bogusky was unique, usually pretty funny, and always cool; conterfeit MINIs being a good example, but now MINI, with the help of BSSP, has taken it to the next level! From the Awesomeness of Small, to that bull fighting (MINI vs SUV) spot, to The Motorby Program, and now this; I am truly excited to see what’s next!

Eelke Feb 3rd, 2007 Link

I’m amazed it took so long for someone to mention Knight Rider (who else but Nathaniel :)). “A man without a past”? A talking car? What intrigues me is whether Gabe is having a go with us or whether he really did think it was genuine :)

badburro Feb 3rd, 2007 Link

“A man with no past and the car that’s running from one. Together this ‘un-Knightly’ pair…” All sounds like a great marketing spoof ala Knight Rider from BSSP.

gmini Feb 3rd, 2007 Link

A Burger King Commercial. Just imagine the King mask on the protagonist. Love to see that done, actually.

irieman Feb 3rd, 2007 Link

what’s the word for “something so bad it’s good”?

murmini.com Feb 3rd, 2007 Link

Hmmm I already had something planned for February 17th! (wink)

Automotive Articles Magazine » Just another WordPress weblog » Blog Archive » MINI Ad Watch: Hammer & Coop Feb 3rd, 2007 Link

[...] Read | Permalink | Email this | Comments [...]

Anyone buying a R56 (2007 MINI) - Page 8 - MINI2 Feb 5th, 2007 Link

[...] yeah.. motoringfile covered the article they have youtube link as well which is much smoother —-> MotoringFile » Archive » Hammer & Coop: The Trailer [...]

New Mini Spoof Trailer - MINI2 Feb 6th, 2007 Link

[...] this was reported on motoringfile a few days ago, and isn’t an actual film, just the new ad for the MINI in the USA, and its very clever too MotoringFile » Archive » Hammer & Coop: The Trailer Global Moderator [...]

Chicago MINI Motoring Club » Archive » Hammer & Coop Chicago Event Feb 14th, 2007 Link

[...] For a sneak peak of what Hammer & Coop is all about, check out this MotoringFile story. [...]

MotoringFile » Archive » Hammer & Coop Episode 1 & 2 Feb 15th, 2007 Link

[...] We have something very special for you today; the premier* of the first two episodes of MINI USA’s Hammer & Coop series. For those that missed all the initial commotion, MINI USA and their agency BSSP have created a web only series (w/some limited theatre release) that features the new 2007 R56 MINI along with all the late 70’s early 80’s kitsch found in films like Starsky & Hutch. [...]