There’s a certain kind of interview that tells you more about a brand’s direction than any press release ever could. When Top Gear sat down with Holger Hampf, MINI’s new design boss, and...
With the Vagabund concepts, it’s now clear MINI is entering into a new era of its design langauge. After years of disciplined minimalism, sometimes bordering on austerity, the brand is stepping into...
JCW has been on a tear with record sales globally in 2025. But the brand also feels like it’s at a crossroads. MINI has allowed the look of the JCW to be...
MINI’s interior material strategy has just received one of the highest validations possible from the industry. The brand’s knitted interior textile has been named the overall winner of the SPE Automotive Award...
Every brand has its great what-ifs, but MINI’s biggest almost-car wasn’t just radical, it would have changed the brand forever. In the late 1990s, long before the reborn MINI took shape in...
Every few years MINI design circles back to the same source of inspiration. The ACV 30. The radical little concept that not only previewed the rebirth of MINI but helped reorient the...
As MINI and it’s products evolve, one constant behind the scenes has been BMW Designworks, the California-based creative studio that’s had its fingerprints on the brand since it’s relaunch in the late...
For MINI fans, special editions are nothing new, but few carry the kind of design heritage this one does. The upcoming 2026 MINI Paul Smith Edition isn’t just another paint-and-sticker package; it’s...
The Deus Ex Machina one-offs are more than just another pair of design exercises. They’re MINI staging a dialogue about the future of John Cooper Works, two cars built from the same...
Today MINI isn’t just showing two concept cars — it’s debuting a new chapter in its design story. Working with Deus Ex Machina, MINI has taken the refreshed design language it introduced...
How MINI’s most jaw-dropping concept went electric, almost reached showrooms and still shapes the brand today. Buried in BMW’s 2014 product minutes sits a line that still raises eyebrows: “MINI Superleggera –...
After chronicling every MINI concept from the past three decades, one question kept surfacing in our inbox (and frankly, in our own heads): which ones should have been built? So we went...