International Events
Milan during Salone del Mobile week is a city that has seen everything. Every brand with a design story to tell, and several that don’t have one but try anyway, takes over...
The Mile of Minis returns for 2026, and with it comes one of the clearest expressions of what MINI gets right, not as a product, but as a culture. Now in its...
MINI USA has officially opened registration for MINI Takes the States 2026, marking not just another run of the brand’s most iconic owner rally, but a significant milestone. This year celebrates 20...
Milan Design Week is not short on ambition. Every brand arrives convinced it has built the installation to outshine the rest. Most rely on scale or spectacle. MINI and Sir Paul Smith have taken...
In 2006, MINI USA did something that felt slightly unhinged and completely on brand. It invited owners to drive across the country in celebration of the new GP and called it MINI...
I’ve driven the Tail of the Dragon in more MINIs than I can remember. But the last time I was there just a few months ago was in a (forgive me) BMW...
As the energy of Formula 1 returns to Austin this weekend, MINI USA is stepping right into the heart of it—partnering with Sports Illustrated to bring two unique experiences to Circuit of...
MINI USA has announced a new partnership with Smorgasburg, the largest open-air food market in the United States, to create an immersive fall event series that blends food, culture, and MINI’s brand ethos....
The Goodwood Revival isn’t just a car event. It’s a portal. For three days each September, the gates of the Goodwood Motor Circuit open not only to historic racing cars but to...
MINI is heading back to the Goodwood Revival this September with a new stand that feels straight out of the 1960s. Dubbed JCW Electrical, the display will be housed within the Earls Court...
Monterey Car Week is chaos—beautiful, turbocharged, champagne-soaked chaos. A swirl of past and future, where 250 GTOs idle next to Rimacs, and every third person claims they once drove a McLaren F1 “before they...
For the 2025 Goodwood Festival of Speed, MINI is doing more than just showing off its latest hardware. It’s building a street. “MINI Street,” as the brand calls it, will showcase the...