Sections: Best of the Web, Marketing, R52 (Conv.), Video Jan 6th, 2009 28 Comments You might remember the comparison by Car and Driver we posted a few months ago pitting the Cadillac Escalade against the MINI Cooper.
It would appear that Cadillac is now doing the same in their latest television commercials.
Thanks everyone for sending this in!
Sections: Best of the Web, MINI United, Marketing Dec 17th, 2008 No Comments 
We announced MINI United last week. When we did, there was a link to the website that didn’t quite work. Not any longer.
If you click over to MINIUnited.com you will find a brand new social network complete with photos, blogs and fancy profiles. If you are planning on going to MINI United in 2009, you might want to click over and set up an account. Once that is done, you will be able to share your experiences with everyone else.
If you want to get a feel for it, check out my profile and friend me up!
Sections: Best of the Web, Marketing, R57 (Conv.) Dec 11th, 2008 17 Comments 
This time via Adrants.com, how about the new Cabrio in glorious 3D?
This print ad — which appeared in German car magazines last Friday — is more than ink on paper. It’s a magical holding tray for your own teeny-tiny Mini Cabrio.
See how it works. To try it, print the ad out, visit this site and install the 3D plugin. Webcam at the ready? Good. Look at the screen. YOU’RE HOLDING A WEE INVISIBLE CAR!
Sections: Marketing, R57 (Conv.) Dec 3rd, 2008 10 Comments Here’s a first look at some of the print ads and TV commercials we’ll be seeing around the world featuring the new R57 MINI convertible. Look for market specific ads to come early next year.
Sections: In the Press, Marketing, Official News Nov 6th, 2008 34 Comments 
Perhaps a few of you, and from what I understand a very select few, received this in your inbox.
As part of a new pilot program that will put folks interested in buying a MINI in touch with folks who already own one, we’re looking to build a team of volunteer MINI Owner Ambassadors.
Ultimately, the idea here is to help give people access to a completely honest, unfiltered view into what owning a MINI is like. And hopefully, the chance for you to share your unique insights and knowledge of motoring is something you think would be fun.
Sections: Marketing, R55 (Clubman), Video Sep 12th, 2008 20 Comments It might be me, but these seem to get more and more odd with each passing ad.
Sections: Best of the Web, Marketing Sep 6th, 2008 6 Comments I’m not sure about you, but I’m having a feeling that this company might get some kind of feedback from BMW. via Engadgethd.
It’s an impressive speaker to be sure, but I’m sure that logo is going to give them problems. Now that I think about it, posting it here probably isn’t helping their cause. Oops.
Thanks to Steve at Engadgethd for the heads up!
[ Earthquake Sound SLAPS its new MiniMe subwoofers ] Engadgethd.com
Sections: In the Press, Marketing, Sales Sep 3rd, 2008 10 Comments 
With everyone wanting to be green these days, it is pretty nice to see an auto dealer step up to do their part. Even better when it’s a MINI Dealer!
Bill Jacobs BMW/MINI is a little more than a week away from breaking ground on a brand new facility slated to open in the Fall of 2009 in Naperville, IL.
As Bill Jacobs BMW/MINI began planning for their new dealership, they decided to start moving in the right direction—continuing to grow as an organization while developing a more eco-friendly retail facility. On September 12th, the company will break ground on a new state-of-the-art BMW/MINI dealership in Naperville, IL. Slated to open in Fall 2009, the facility will take advantage of water, recycling and ventilation technologies to make the dealership more environmentally stable.
Sections: Marketing, R55 (Clubman), R56 (Coupe) Aug 25th, 2008 5 Comments 
For about a dollar you can rent and MINI Cooper, MINI Cooper Clubman or a Smart car in Toronto. What’s the catch? The cars are covered with ads.
CityFlitz, Toronto’s newest auto-sharing company, showcased its $1 a day rental program in Toronto at Yonge-Dundas Square yesterday.
Its premise is simple: Drive around the city at least 30 kilometers a day in a car plastered with advertising, which heavily subsidizes the cost of the rental.
Even covered with ads, I’m pretty sure I’d rather drive a MINI than ride the bus.
Sections: Marketing, R55 (Clubman) Aug 12th, 2008 17 Comments 
In order to celebrate the 2008 Olympics, something was needed that not only conveyed the essence of MINI, but which was distinctly Chinese, moreover, distinctly Beijing. Of course, in order to catch the mood properly it should incorporate a little athleticism too. Hence, the MINI Clubman “The Other Rickshaw” was born. Although it may be difficult for your North American and European readers to understand, it is something everyone here can immediately identify with. Even though bicycle rickshaws are slowly disappearing from the roads, they still hold a dear place in everyone’s heart. Anyone who sees the Rickshaw smiles, which is what MINI is all about. They also take pictures and beg for rides, because just like all MINIs this one is fantastic fun to drive and packs big grins into a small package. continued →
Sections: JCW, Marketing Aug 5th, 2008 26 Comments Some of you may have noticed the recent JCW viral videos we’ve posted on MF. Over the past few days we’ve learned that these videos were created without the knowledge of MINI USA and other other market specific MINI subsidiaries. The videos were meant specifically for the German market and were created by MINI in Munich. So for those who are condemning MINI (and especially MINI USA) for producing such commercials, make note that they are just as horrified at them as most of you are.
Sections: JCW, Marketing, Video Jul 22nd, 2008 5 Comments This video could be considered a trailer for the just released MINI JCW. It features the same two cars that we’ve seen in much of the promotion footage so far.
Sections: Best of the Web, Marketing, Video Jun 7th, 2008 3 Comments 
For the kid in all of us, ThinkGeek is now selling thumb-sized R/C MINI Coopers.
With the current fuel crisis forcing people into smaller and smaller vehicles and spelling impending doom for society as we know it… we figured it was a perfect time to offer these Thumb-Size R/C Mini Coopers. Their all-electric engines run off of button type batteries and are very fuel efficient. Hey… they can’t carry much groceries in the trunk, but they do feature full control with forward/reverse and right/left turning… plus the remote looks like a tiny cellphone. Take that high gas prices!
Just watch these little guys go!
Sections: In the Press, Marketing, R55 (Clubman) Jun 1st, 2008 6 Comments 
MINI Press Release Munich/Vienna. Videos whirred and cameras clicked on Saturday, 17 May, when Joseph Corre drove the Life Ball MINI 2008 over the red carpet outside Vienna’s City Hall in front of 40,000 spectators. Escorted by four models in “British policemen’s uniforms”, and with Sophie Ellis Bextor in the passenger seat, the arrival of the Life Ball MINI 2008 marked the start of the fantastic opening show.
The Life Ball MINI is traditionally created by the fashion designer responsible for the fashion show in the opening event - and in 2008, this was the British lingerie label Agent Provocateur. This year, the new MINI Cooper Clubman was selected as the basis for this exclusive, unique design. “The new shape is so reminiscent of the old English Mini police van that we were immediately inspired to create an Agent Provocateur styled interior that you really would want to get banged up in! A classic yet suped up exterior in Agent Provocateur signature pink and black colours complete with pink flashing light and inside…..the most seductive prison cell with hand to wall cuffs and blacked out windows and iron bars”, says Agent Provocateur founder Joseph Corre.
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