MINI USA Is Turning Special Editions Into Sneaker Drops

MINI has been building special editions longer than most of its current buyers have been alive. From the Limited Edition 1000 in 1976 to the 1965 Victory Edition and the Paul Smith collaboration this year, the...

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Every MINI Special Edition Coming in the Next 12 Months

MINI has formalized what was previously an ad hoc special edition strategy into something more deliberate. Under the MINI Icon Drops banner, the brand has mapped out eight editions releasing between now...

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The Future of the MINI Cooper: What We Know So Far

The next generation MINI Cooper won’t arrive until the early 2030s at the earliest. And yet the questions surrounding it are already some of the most interesting in MINI’s recent history. Not...

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MINI at 67: The Key Moments in the History of MINI

Before MINI became a premium small car success story under BMW, it was something far rarer: a genuine revolution on four wheels. How did it unfold? We have a full timeline of...

Japan, MINI and the Art of Automotive Obsession

There are countries that like cars, and then there’s Japan, a place that doesn’t just appreciate the automobile but elevates it into something closer to cultural currency. But spend a few days...