Milan Design Week is not short on ambition. Every brand arrives convinced it has built the installation to outshine the rest. Most rely on scale or spectacle. MINI and Sir Paul Smith have taken...
A 10% drop isn’t catastrophic. But it’s meaningful, especially now that the full lineup is in market. MINI is asking fewer products to do more work. The Clubman is gone. The range...
When MINI USA first pulled the wraps off the Red Line Edition, it felt familiar. A Cooper S with some JCW-inspired attitude layered on top. Now with full details confirmed, we can...
This isn’t a coachbuilder fantasy or a dealer special. It’s a factory-backed custom build, created by the team at Oxford Plant in collaboration with MINI’s own designers. And it might just be...
MINI USA is back with its second of eight planned special edition drops for 2025. This one is called the Red Line, and if that name sounds familiar, it should. This is...
There are few roads in America that carry mythology quite like Deals Gap. Straddling the border of North Carolina and Tennessee, this remote stretch of US 129, better known as the Tail...
There is something quietly subversive about the Oxford Edition. In a lineup increasingly defined by tech-laden trims and creeping price tags, it has always been MINI USA’s way of reminding us that...
There are two types of automotive April Fools’ jokes. The lazy ones, dashed off by brands that should know better, and the rare good ones, the kind that feel just plausible enough...
Reinventing a car is one thing. Reinventing a car while simultaneously inventing a brand is something else entirely. It’s a story that often gets lost in the narrative but sets the MINI’s...
The F54 Clubman spent years trapped in one of the auto industry’s least forgiving categories: the car people admired but never bought. It was too big to fit the tidy little-hatchback mythology...
For years MINI owners have had their own version of a familiar automotive joke. Open the door to a brand new MINI, slide into the driver’s seat, and there it is. That...
This week MINI USA celebrates its 1 millionth car sold and its 24th birthday. So we wanted to look back at the start of this improbable journey for a brand that most...
For the last year or so, one question has hung over MINI like a stubborn warning light: how would buyers respond to this new generation? Not just to the new designs, although...
There are moments in BMW Group history when a new car feels bigger than a normal launch. For MINI fans, those moments matter even more because what starts in Munich has a...
db and Gabe were joined by Norm Nelson and Eric Newland, President and Vice President of the Paddy Hopkirk Memorial Foundation. They are building a life-sized bronze monument of Paddy and his...
For enthusiasts who still insist on three pedals, the manual gearbox in the modern JCW hatch may be one of the most underrated parts of the car. Beneath the compact bodywork of...
At first glance, BMW Group’s latest earnings report reads like the sort of corporate document designed to induce mild drowsiness. There are margins to discuss, tariffs to acknowledge, and the usual parade...
This weekend MINI USA and the John Cooper Works Race Team return to the American Rally Association championship for the second round of the 2026 season. The March 13–14 event, based around...
For decades, MINI ownership came with a small, unspoken disclaimer. The cars were charming, quick and bursting with personality. Reliability, however, was sometimes treated as more of a suggestion than a promise....
The 2026 American Rally Association season began exactly the way MINI hoped it might, sideways, snow-covered and standing on a podium. At the February 6–7 Sno*Drift Rally in Atlanta, Michigan, MINI USA...
In 2004, while the R53 MINI Cooper S was busy redefining what a modern hot hatch could be, Getrag was testing something that might have redefined MINI itself: a compact, torque vectoring...
If you ask us what the best looking F66 MINI Cooper is to date, the answer is easy. It is the Elie Saab Cooper S. Not just because of the sculptural copper...
For some MINI owners, hands off, eyes off driving has always felt fundamentally off brand. The joy of a MINI is not in disengagement. It is in the tactility, the immediacy, the...
Just one week after unveiling its latest GP inspired special edition, MINI is back with another heritage play. The new MINI 1965 Victory Edition is a design focused, appearance driven package with...
In 2006, MINI USA did something that felt slightly unhinged and completely on brand. It invited owners to drive across the country in celebration of the new GP and called it MINI...
BMW Group has announced that Sean Green will assume the role of Vice President, MINI Region Americas, effective May 1, 2026. He succeeds Mike Peyton, who has decided to pursue opportunities outside...
Another week in MINI land, another reminder that the brand is at its best when it leans into myth and at its most frustrating when it monetizes it. If you felt a...
There are rare MINIs. There are bespoke MINIs. And then there is this: one of just three right hand drive David Brown Mini eMastered examples ever built, now quietly listed for sale....
There is something slightly surreal about the F66 MINI GP Inspired Edition. It is a special edition that celebrates a car that does not exist. Not in this generation, anyway. When MINI...
There are plenty of memorable MINI Cooper commercials. But in 2017, the brand produced one that stood apart. A short film set in 1964 Monte Carlo that redefined how MINI talked about...
There is a quiet course correction happening inside the modern dashboard. For the last decade, the industry convinced itself that screens were the inevitable future. Bigger meant better. Fewer buttons meant progress....
Sno*Drift does not ease anyone into a season. Snow-packed forest roads, ice polished by repeated passes, and margins measured in inches rather than seconds make it one of the most honest rallies...
For the past decade, in-car UI has followed a predictable path: bigger screens, more plastic, and fewer physical controls. Today, Jony Ive and Marc Newson delivered a striking counterpoint. Their vision, revealed inside Ferrari’s first all-electric...
For years, the assumption was simple. Once electric vehicles reached maturity, performance would naturally follow. Faster acceleration, smarter chassis control, limitless tuning potential. On paper, electric cars should be the ultimate enthusiast...
