MotoringFile download Friday is starting a little early this week. We’re happy to announce that we’ve just recieved the official 2007 (UK Spec) MINI preview brochure courtesy of reader Justin Stailey. Lots of interesting info and data but the first thing that jumps out to us is the official 172hp/118hp figure (vs 175bhp/120bhp we’ve seen elsewhere).
So sit back, grab the remnants of that morning coffee and enjoy.
[ 2007 MINI Preview Brochure ] MINI (1.4MB ZIP)
Are we sure this is the US Spec brochure? Torque is listed in Nm….
Still, an awesome find.
I may be mistaken, but it seems like all the estimates on HP for the Cooper were at 120, but the brochure says 118. Interesting…
I’m celebrating the revival of the two-spoke steering wheel — my ’04 might not stay in my garage as long as I thought.
Well everyone I hate to be the bearer of bad news but this is officially the U.K. brochure. MINI NA sent a bulletin out today telling us about this wonderful piece of literature. Each dealer only got five. They also said they hoped this would satisfy us until an actual U.S. brochure was ready. They asked us specifically not to give it out to customers since the Cosmos Carbon Black, Ray Carbon Black, and Ray Cream White featured in the flyer would not be available in the U.S. One interior that will make it but not mentioned in the flyer is Carbon Black Leatherette. They do confirm that Sparkling Silver, Lightning Blue, Nightfire Red, Laser Blue, and Mellow Yellow are for sure in the bulletin. They said the final R56 Catalogs will be shipped in early 2007.
This is the new brochure? Its ugly and crap.
I actually created several designs for them for this new brochure as part of a creative pitch I was invited to participate in, and I have to say, our worst design was better than this!
Where is the MINI charm! The MINI moxy! The MINI feeling!
BAH!
It’s not the US catalog. THat will be done for launch.
do you think the used MINI will reduced in price since the 2nd generation MINI is coming up? i’m thinking of getting one.
do you guys know where to find a used MINI other than autorader.com or cars.com?
thanks + peace,
domino
or maybe anyone want to sell theirs? 🙂
2002-2005 models.
—
thanks + peace,
domino
<blockquote>This is the new brochure? Its ugly and crap.</blockquote>
Well… this brochure has the same look and feel as all the other MINI marketing materials, so I can see why MINI would want to maintain a consistent visual identity across all the ‘touch points’: print, websites, advertising, TV, etc that it has carefully – and successfully – managed over the past five years. Notwithstanding this, I think the introduction of the R56 could be a great opportunity for MINI to subtly freshen up their look just a little. Perhaps design gurus Gabe and Nathaniel have a view on this?
Stuart, if Me! is a professional designer as he claims to be, I’m sure he is aware of the importance of consistent style. But within a certai style there’s usually plenty of room left, and I agree this isn’t the most exciting piece of print I’ve ever seen coming from Mini.
I’ve been to a preview of the R56 over here in Holland, and we all got a brochure and a scale model (very small) when we left. The brochure was nicer, I think, although I don’t have it lying around to compare. It never occured to me to share with you guys here on MF, sorry… Of course, it wouldn’t have made a difference if it <i>had</i> occured to me, because I don’t have a scanner 🙂
As a now-avid R56 stalker I’m glad to have anything I can get my hands on. Thanks for sharing!!
Domino,
I have an 8500 mile 2005 MCS for sale, $22,700
RR
RR
what color? do you have pics?
D
Domino –
There are also a number of used Mini’s for sale on eBay.
Drop me a note, <a href="mailto:rrudorf@comcast.net">rrudorf@comcast.net</a>
sheeesh! I don’t think I’ve ever seen a thread tangent and degenerate so swiftly! 🙂
I sincerely apologize for contributing to the downward spiral.
ok, so i have a question (kinda off but kinda on topic)… who designed the entire look and feel for MINI? i know that CP+B was responsible for everything in the US but the international site and the other countries’ sites all have the same look.
Mike-
All throughout BMW Group are established corporat Identity requirements. Standards, etc, for look and feel of content, which is why may sites from various countries look similar.
Motor on!
I can answer some questions.
Yes, it should have a consistant look (black backgroud, solid color borders, etc) but does it have any of the feel of the MINI? Does it feel like a MINI piece with all the flair and style of a MINI OR does it look like a generic auto piece? Could a Hyndai been easily swapped in?
The look and feel of all the current stuff was designed by a shop in Germany, just a few miles away from the MINI headquarters.
8 new agencies from all over the world were invited to redesign (or up-design) the new brochures back in September. I was with one of them.
Hey Me!,
Sounds like nothing more than a bad case of sour grapes to me. It’s the CAR that matters not the literature.
This flyer was auto-issued via the parts department to every UK Dealer. 1 copy was issued for each MINI staff member as an internal briefing on the R56. Not designed to be customer literature – more so as a staff tool to build knowledge and desire on new car.
Hi,
I was wondering if y’all knew where I could find copies of the 2002 and 2003 Mini Cooper brochures, the kind you would find in a dealership?